It Didn’t Take Long for Another Automaker to Screw Up a Marketing Ploy

Think back. Waaay back — to 11:19 a.m. In that article, we chronicled Fiat Chrysler's deft handling (and perhaps, planning) of a historical Super Bowl Ram commercial that sparked a fierce social media backlash, all thanks to the spot's use of dialogue from Martin Luther King, Jr. We told you, all that time ago, and […] The post It Didn't Take Long for Another Automaker to Screw Up a Marketing Ploy appeared first on The Truth About Cars. from The Truth About Cars http://ift.tt/Jh8LjA