With An EV on the Way, Mini’s Looking for Partners and Thinking Hard About the U.S.

Mini faces a fork in the road in the United States. The retro-themed brand, reintroduced in the U.S. marketplace in 2002 by parent company BMW Group, needs to decide what it wants to be. Sales are falling as consumer tastes evolve towards larger vehicles. New technologies are cropping up at a rapid pace. What is […] The post With An EV on the Way, Mini's Looking for Partners and Thinking Hard About the U.S. appeared first on The Truth About Cars. from The Truth About Cars http://ift.tt/Jh8LjA