Ford’s Marketing Strategy for Plug-in F-150 Fixates on More Power

The pervasive opinion among truck enthusiasts and industry experts is that nobody cares about plug-in hybrid pickups. Fuel economy isn't a major priority among those in the market for something that can haul bales of hay or a stable of horses. This poses a problem for pickup manufacturers striving for lower emissions and fuel consumption. […] The post Ford's Marketing Strategy for Plug-in F-150 Fixates on More Power appeared first on The Truth About Cars. from The Truth About Cars http://ift.tt/Jh8LjA