Eager for Avenir Cash, Buick Knows It Can’t Go Full Denali Yet

Denali. It's the Ford LTD of trims. Just take an existing model, add a dash of content and a sprinkling of chrome, and boom — a significantly inflated MSRP and legions of willing buyers. So impressed by GMC's Denali sub-brand was Buick, executives decided it needed one of its own. Enter the Avenir sub-brand, which serves […] The post Eager for Avenir Cash, Buick Knows It Can't Go Full Denali Yet appeared first on The Truth About Cars. from The Truth About Cars http://ift.tt/Jh8LjA