Monday, September 25, 2017

BMW’s Getting a ‘New Logo’ for Its Flagship Models

Interested in distinguishing its premium models from the rest of the flotsam and jetsam, BMW is launching a "new" black-and-white logo it will use to market its "flaggschiff" units around the globe. The updated look was unveiled at the Frankfurt Motor Show and will be used for the 7 series and i8 coupe, as well as the forthcoming 8 series […]

The post BMW's Getting a 'New Logo' for Its Flagship Models appeared first on The Truth About Cars.



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