Dodge’s Markup Deterrent Dexterously Defeated by Dealers

Even though we knew the limited supply of Dodge's SRT Demon would drive up prices astronomically, Fiat Chrysler still made a valiant effort to reduce markups by prioritizing deliveries to dealerships offering the vehicle at (or below) MSRP. Unfortunately, the plan didn't work as intended. This was especially true after some dealerships found a workaround by having intermediaries on […] The post Dodge's Markup Deterrent Dexterously Defeated by Dealers appeared first on The Truth About Cars. from The Truth About Cars http://ift.tt/Jh8LjA