Wednesday, May 3, 2017

Ford is Marketing the EcoSport Like We’re All Still Children

Advertising isn't designed to help you make an informed purchasing decision. While some auto ads occasionally cherry pick information to highlight a vehicle's strengths, you see this tactic employed less and less lately. Pathos-driving advertising sometimes results in innocuous gems, like Subaru's "Dog Approved" campaign. However, there has been an obnoxious trend where cars, which are presumably for adults, […]

The post Ford is Marketing the EcoSport Like We're All Still Children appeared first on The Truth About Cars.



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