Subaru's parent company plans to change its name from Fuji Heavy Industries to, simply, Subaru Corporation. Why? Because #branding, of course. In an effort to leverage the recognition of its Subaru brand, the transportation giant says the move away from its long-winded company name will help grow Subaru as a distinctive global presence in the automotive and […]
The post Taking Names: That's 'Mr.' Subaru Corporation, to You appeared first on The Truth About Cars.
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