Image Makeover Won’t be Easy, Says Mitsubishi’s North American Boss, but at Least People Are Buying Its Cars

Mitsubishi North America CEO Fred Diaz knows people think of his company as a purveyor of vehicles with a singular appeal: their affordability. The flip side of the coin is that people think the brand's lineup is cheap, in the negative sense. Something must be done. The regional boss of the automaker with the saddest […] The post Image Makeover Won't be Easy, Says Mitsubishi's North American Boss, but at Least People Are Buying Its Cars appeared first on The Truth About Cars. from The Truth About Cars https://ift.tt/Jh8LjA