| Mazda's new "Feel Alive" advertising campaign places consumers as its focal point as the company tries to market itself as an upscale and hip, enthusiast-oriented brand. On Monday, Mazda launched the first commercial — a borderline insulting collection of superficial phrases intended to get you excited about the brand's new identity. The spot itself is about […] The post Mazda's New 'Feel Alive' Campaign Has Us Worried About Brand's Upmarket Push appeared first on The Truth About Cars.
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