Thursday, February 15, 2018

QOTD: Do Auto Show Media Days Matter to the Consumer?

Amid the Chicago Auto Show hoopla last week came reports that Mercedes-Benz was considering dropping out of next year's Detroit Auto Show, news that has since been confirmed. I was invited to a dinner with journalists by an OEM during the Chicago show, and while eating, the PR guy posed a question – "Does the […]

The post QOTD: Do Auto Show Media Days Matter to the Consumer? appeared first on The Truth About Cars.



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