Bark’s Bites: Kia’s New ‘Spin’ on Compensation Might Mean a Change in Direction

For over a decade now, Kia has slowly but surely been moving toward doing the impossible —transitioning the brand image from "subprime, budget, shady, and non-desirable" to "a slightly Buick-ized version of Hyundai." In order to do this, Kia dealers have always relied on the one factor in their favor, which is the ability to […] The post Bark's Bites: Kia's New 'Spin' on Compensation Might Mean a Change in Direction appeared first on The Truth About Cars. from The Truth About Cars http://ift.tt/Jh8LjA