Subaru Believes Dog-focused Advertising Has Been a Large Part of its Success

Automotive advertising has always been an amalgamation of information and hype. Carmakers use commercials to inform the public of what makes their model different and new, while simultaneously promising an intangible goodness. Mid-century ads were less specific, reassuring prospective customers of a nondescript better way of life, but modern marketing has become much more focused. If ads are to […] The post Subaru Believes Dog-focused Advertising Has Been a Large Part of its Success appeared first on The Truth About Cars. from The Truth About Cars http://ift.tt/Jh8LjA