BMW’s Getting a ‘New Logo’ for Its Flagship Models

Interested in distinguishing its premium models from the rest of the flotsam and jetsam, BMW is launching a "new" black-and-white logo it will use to market its "flaggschiff" units around the globe. The updated look was unveiled at the Frankfurt Motor Show and will be used for the 7 series and i8 coupe, as well as the forthcoming 8 series […] The post BMW's Getting a 'New Logo' for Its Flagship Models appeared first on The Truth About Cars. from The Truth About Cars http://ift.tt/Jh8LjA