Wednesday, May 18, 2016

Words Have Meaning: Dodge Is Not The Fastest-Growing Performance Brand In America, Whatever That Means

After climbing to a five-year high in 2013, sales at Fiat Chrysler Automobiles' Dodge brand fell 4 percent in calendar year 2014 and a further 10 percent in 2015. So when TTAC columnist Bark M. tweeted a Dodge marketing tagline — "Fastest Growing American Performance Brand" — my confusion, doubt and skepticism were kindled. Bark […]

The post Words Have Meaning: Dodge Is Not The Fastest-Growing Performance Brand In America, Whatever That Means appeared first on The Truth About Cars.



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