Friday, July 3, 2015

Honda Making English Its Official Language by 2020

 

Takanobu Ito

In its 104-page annual sustainability report, Honda announced it would make English its official language by 2020, requiring all interregional communication be conducted in English. Similarly, English-language proficiency would be a requirement for promotion to management. The new mandate appears on Page 70 of the report.

Despite burying the lede, it's a seismic change for the Japanese company. According to Automotive News, five years ago then-boss Takanobu Ito said — possibly in Japanese — that making English the official language of Honda was "stupid." Five years from now, presumably all of Honda's workforce, which includes more than 200,000 people — nearly three-quarters of it outside of North America — will be speaking the language.

Honda's official stance on English isn't wholly surprising, or new.

According to a report by The Economist in February 2014, Honda was keen on adopting "Corporate English" throughout the company and following suit with many other global manufacturers. Chinese tech giant Lenovo made English its lingua franca. Same goes for Nokia, Renault and Samsung.

Only one quarter of Honda's workforce is in North America, but accounted for nearly one third of its new hires for 2015. Honda's move to English is emblematic of its reality: 40 percent of Honda's sales are in North America and 81 percent of its vehicles are assembled outside of Japan.

Included in the report is an outlook for the future of Honda's manufacturing in North America.

The U.S. will add more than 3.4 million manufacturing jobs in the next 10 years, the report states, but will have only 1.4 million people to fill those jobs. Honda says they will implement a program in Ohio — where Honda builds cars — to teach middle- and high-school students how to fill those jobs with video games, or by directly funding STEM programs in some schools.

There's been no word on whether Buick will be making the switch to Mandarin.

The post Honda Making English Its Official Language by 2020 appeared first on The Truth About Cars.



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