So I was sitting around the house the other day and my mind started drifting to the Toyota Matrix. Do you remember the Matrix? This was a happy little Japanese 5-door hatchback that never really harmed anybody, except people with eyes who looked directly at the front bumper of XRS models.
No, I'm kidding. It wasn't that ugly. Also not very ugly was its twin, the Pontiac Vibe, which was essentially the Geo Prizm of the modern era. What I mean by this is, it's got Toyota running gear, and Toyota gas mileage, and Toyota reliability, but it's two grand cheaper on Craigslist because everyone thinks it's a Pontiac.
Now, these were, by all accounts, excellent cars. I mean, sure, they were dull. And they drove like economy cars. And they didn't really have many features beyond power windows and a CD player. But in the early 2000s, this was about all you could want from a new automobile that cost like fifteen grand.
And yet people didn't want it. The Matrix and Vibe went through one redesign together where they sort of lost the character of their shapes. And then, that was it: the cars were gone, Pontiac was gone, and Toyota sort of gave up on the hatchback game except the Yaris, which is a car that makes it seem kind of like Toyota gave up on the automobile game.
So what the hell happened?
Well, what happened is, they were hatchbacks. I say this because Toyota also sold a sedan version of the Matrix at the time, and it did very well. You may have heard of it, because it's called the Corolla.
And, of course, people bought the Corolla in droves. Tens of zillions of people wake up every day with nothing better to do than buy a Corolla. They're like zombie people, all heading to the Toyota dealer to get their Corolla fix. "MUST BUY COROLLA," they say, walking in with blank personal checks in hand. "MUST NOT BUY MATRIX."
So this is a major phenomenon, but I'm kind of curious why this is.
By all reasonable measures, the Matrix is probably a slightly better car. The thing is basically a Corolla in every conceivable way, except it's got a lot more cargo room. So who the hell wouldn't want more cargo room? And thus: who the hell wouldn't want a hatchback?
Well, a lot of people, it seems, because in case you haven't checked recently, hatchbacks don't really sell all that well. I mean, yeah, sure, there are a few that seem to do pretty well, like the Honda Fit, and the Mazda3, and the Aston Martin DB9. But what I've noticed, generally, is that for every hatchback an automaker sells, they sell like fifty zillion sedans.
Interestingly, this isn't the case in many places overseas. What happens overseas is, people buy hatchbacks in ridiculous numbers. "I'm running to the store," an overseas woman might say to her husband. "Do you need me to get anything?" And he will reply: "Yes, a hatchback!" And then she will buy something like an Open Corsa 0.9 diesel, for which she will pay $8,399, plus tax of $112,470. Of course, all of this would take place in a foreign language, because that's what they speak overseas.
But in North America, we've never really endeared to the hatchback. [Speak for yourself, U.S.A. -Canada/Mexico]
I think part of the reason may be because we are really concerned about privacy. This whole Edward Snowden thing went down, and Americans have suddenly gone into hyper privacy mode, to the point where people next to me in on a plane even try to hide their iPhone screens when I glance over to read their text messages.
And sedans are masters of privacy. This is because they have an enclosed box in the back where you can put your things, whereas hatchbacks have all these windows that kind of say: Here are my things! And this is where I have put them!
But is that the reason why we've eschewed the hatchback for the sedan? Simply due to privacy? We've given up on those sweet hatchback lines, and all that sweet hatchback interior room, and the sweet hatchback carrying capabilities, due to something that can be solved with a cargo cover?
I'm not sure, but I'd love to hear from you. Why do you think hatchbacks aren't popular in North America? [Again? This is an American problem! -Canada/Mexico] Have you ever been rebuffed when you suggested a hatchback to someone? And if so, what the hell was the person's reasoning? Aside, of course, from being a member of the Corolla-buying zombie club.
The post QOTD: Why Don't We Like Hatchbacks? appeared first on The Truth About Cars.
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