Who is the intended audience for the 2016 Nissan Maxima? If you ask the automaker, they're aiming for younger consumers.
According to Nissan North America product planning boss Pierre Loing, the new Maxima, with its muscular "4-door sports car" looks, is where the automaker aims to be different from the other players in the large sedan market, Automotive News reports:
The large segment has been an aging demographic, and sales are falling for the segment as a whole. We see the look and performance of the Maxima as a way to appeal to younger customers.
Nissan expects to move between 50,000 and 85,000 units of the eighth-gen Maxima in the United States per year, a feat given the overall decline in the aforementioned large segment filled with the likes of the Chevrolet Impala, Toyota Avalon and Hyundai Genesis.
If you want to know our thoughts on the Maxima, managing editor Mark Stevenson's review lays it all out on whether or not Nissan will meet its intended goals with the sedan.
[Photo credit: Mark Stevenson/The Truth About Cars]
The post Loing: 2016 Nissan Maxima Aimed At Younger Consumers appeared first on The Truth About Cars.
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