The B&B's only bet for buying a Jeep Wrangler pickup at the moment is to buy a Wrangler, then send it to a third-party for conversion. CEO Mike Manley says he'd love to have such a beast in his brand's portfolio, as well, but there's a hitch.
According to CarAdvice.au.com, Manley says that while "every international market" would take a Wrangler pickup, and that the idea "fits the portfolio exactly," the business case for the truck still isn't there.
Part of that case involves Ram: a Wrangler truck would do gangbusters on the showroom floor — the Wrangler made up 25.3 percent of the record 692,248 Jeep products sold in 2014 — but at the expense of the designated truck brand, an issue that has persisted for some time.
The post Manley: Jeep Wrangler Truck Perfect For Brand, Business Case Not There appeared first on The Truth About Cars.
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