Want a selfie with Melody Lee at this year's Oscars? While that may or may not happen due to a number of factors, Cadillac will grace the B&B's viewing parties with its presence.
Forbes reports the premium brand will walk the red carpet in an all-new advertising campaign gown, showing off both its revamped brand positioning and new tagline during the telecast of the annual awards ceremony February 22, followed by the debut of the CT6 at the 2015 New York Auto Show in April.
Cadillac's goal with the campaign, per CMO Uwe Ellinghaus, is to "disrupt" how everyone views the brand, hopefully doing a better job than the time Kimmy K tried to break the Internet with her backside. Parent company General Motors became the exclusive automobile advertiser in 2014 after Hyundai stepped away, with both Chevrolet and Cadillac airing spots during the pre-show and main event.
As for New York, the brand will debut a new auto-show display design at the show, with the aim of differentiating itself from other premium, more Teutonic marquees. Ellinghaus explains the motive:
As an American brand, Cadillac can be bolder, more expressive and use more of a human touch, because we are not German. We need to get to one "look-and-see" the world over.
Meanwhile, Cadillac's presence at next week's 2015 Detroit Auto Show will be more subdued, whose focus will be upon the 640-horsepower, 200-mph CTS-V premium performance sedan.
The post Cadillac's New Brand Identity To Grace Oscars' Red Carpet appeared first on The Truth About Cars.
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