BMW plans to drop big bucks on a Super Bowl ad for the first time in four years with with a 60-second spot for the i3 electric car.
Running Super Bowl commercials is of course popular among automakers—here's our analysis of every auto ad shown last year—and BMW sees Super Bowl XLIX as an opportunity to build more awareness for its still-emerging i brand, which currently consists of the i3 and the i8.
- BMW i3 Tested with Range-Extending Engine: Something Completely Different
- The Ultimate EV Comparo: Spark EV vs. 500E, Focus Electric, Fit EV, Leaf, Fortwo ED
- BMW i3 Full Coverage: Tests, Pricing, Specs, Reviews, News, and More
Watch the automaker's Super Bowl spots from 2011 below:
from Car and Driver Blog http://ift.tt/nSHy27
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