Thursday, May 22, 2014

BMW Crushes ActiveE Units En Masse

CrushedRecalling the fateful end of GM's EV1 program, BMW has decided to crush a number of their 1-Series based Active E after the pilot program finished.

The 1,110 Active E units were leased to customers as a means of vetting electric drivetrain technology in advance of the i3 and i8. Due to the nature of the lease program, crushing the cars at the end of their lifespan is standard operating procedure.

Despite the many conspiracy theories and complex explanations for the crushing of EVs, Occam's Razor can often be applied to these situations: OEMs (in this case, BMW and GM) do not want to be on the hook for replacement parts and servicing obligations, which, by law, can last for over a decade after the end of the vehicle's production.

Creating a parts and service network for such a small-volume vehicle is prohibitively expensive, and often times, taking back the cars and crushing them is a more economical alternative. Of course, there's also the potential for the technology to fall into the hands of a competitor, which could be another unfavorable outcome that the OEM wants to avoid, but that's a smaller concern.

Fortunately, the Active E will live on. Jalopnik reports that a number of units will be put to work as part of a Bay Area car-sharing service. And of course, there's the all new EVs being introduced by BMW in the near future. Not a bad tradeoff.



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