The Nissan IDx concept, which debuted at the Tokyo motor show back in November of last year, is in the news again, this time appearing on YouTube as a part of the popular Jay Leno's Garage series. We learned in January that the car is expected to go into full production and Nissan has been relentlessly seeking publicity for the car by taking it to events all around the country. It is a good looking little car with just enough retro touches to remind people of the times when Nissan was sold in this country under the Datsun brand name and this video is the lengthiest, review of the car I have yet seen. Leno spends a lot of time speaking with the car's designer about all the little details that make the car so special and then takes it on a real world test drive. If you haven't seen it yet, take time to do it now as it will soon be the topic of discussion around water coolers and wherever else it is that car guys gather these days.
Click here to view the embedded video.
Rather than review the video, I'll let you watch it and draw your own conclusions but I was struck by the fact that, even during the test drive, there was no discussion about the car's driving dynamics or performance. Leno and the car's designer ride around together talking about silly things like three-box design philosophy and keeping the car cheap so that normal people can afford it, but at no point does Jay say, "Wow, this thing handles great" or "Wow, this thing really accelerates." Perhaps it was a simple omission on the part of the video's producers but it could be more – I feel an odd sense of foreboding forming.
Back in January of this year, Nissan announced that the IDx would go into production. They mentioned then that the turbo charged engine in the show car would not make the final cut, and suggested that it would mount instead a 1.6 liter four cylinder, something the designer mentions during his ride with Leno. What he does not mention, however, is Nissan's stated choice of transmissions for the car, their variable ratio automatic.
Photo courtesy of wikipedia.org
I would imagine that, if Nissan was listening to the voices of their many fans, the company had elected to go with a different choice of transmissions, the designer would happily have trumpeted that fact. The fact that he glosses over it while he is describing the car's powertrain makes me feel even more certain that the IDx will be delivered exactly as Nissan's original announcement indicates. Frankly, I think am disappointed, and unless the company takes action to offer at least some version of the car where people can row their own gears, I think the IDx is going to be another one of those cars that "almost" caters to the enthusiast market.
To be sure, I'm not sure if catering to the enthusiast market is a wise thing to do for a car that won't sell in large volumes, but I would like to think that our opinions still matter. If nothing else, we generate buzz around a new car and that excitement can and does drive people into the show rooms. Then again, the BRZ/FR-S is not selling in the numbers they expected because Toyota and Subaru decided they knew better than us about what people wanted. Then again, Dodge horribly botched the debut of the new Dart by failing to bring enough automatic transmissions to market. From my perspective, it is at least partially to blame for their failure to sell what is otherwise a nice little car. Will the Nissan IDx be the next example? I honestly hope it isn't because I would love to live in a world where we have more than enough cute, zippy, fun to drive little cars running around, rather than a world where I am always right.
Thomas Kreutzer currently lives in Buffalo, New York with his wife and three children but has spent most of his adult life overseas. He has lived in Japan for 9 years, Jamaica for 2 and spent almost 5 years as a US Merchant Mariner serving primarily in the Pacific. A long time auto and motorcycle enthusiast he has pursued his hobbies whenever possible. He also enjoys writing and public speaking where, according to his wife, his favorite subject is himself.
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