Thursday, February 6, 2014

Upstart Tesla Makes the Top 5 in Consumer Reports’ Brand Perception Survey

tesla-model-s-logo

Toyota is an old family firm. Ford is 111 years old. Chevrolet celebrated its centennial not long ago. Mercedes-Benz traces its lineage back to the 19th century. Though not 100 years old like those companies, Honda has been around for more than a half century. In Consumer Reports' latest brand perception survey, Tesla Motors, a relative neophyte car company barely a decade old, has elbowed its way past Mercedes-Benz for a spot in the top 5 automobile brands assigned points for quality, safety, value, design and technology. The results are based on a poll of 1,578 vehicle owners. CR had earlier named the Tesla Model S electric car as among the very best it has ever tested.

Tesla jumped to 5th in the survey, up from 11th last year and follows Toyota, Ford, Honda and Chevrolet in that order.

"Consumers are influenced by word of mouth, marketing and hands-on experience," Jeff Bartlett, Consumer Reports deputy automotive editor, said in a statement. "Perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media."

In addition to giving the Model S the highest score ever given in their testing , the magazine said in November that the Model S also placed first in its owner satisfaction poll.

While Mercedes-Benz fell to 7th place in the survey, Toyota not only stayed in first place, it widened its lead over second place, which this year is occupied by Ford, as Honda fell to third place. Subaru jumped from 13th to 6th, while Hyundai and Dodge fell out of the top 10. Jaguar, Land Rover and Maserati had the lowest brand rankings.

Full report here (PDF).

Consumer Reports Auto Brand Perception results
Brand Weighted Total Score
Toyota 145.4
Ford 120.4
Honda 108.6
Chevrolet 105.2
Tesla 88
Subaru 86.6
Mercedes-Benz 82.5
Volvo 80.4
Cadillac 77.8
BMW 73.4
Buick 59.3
GMC 56.4
Audi 54
Nissan 53.6
Smart 52.9
Dodge 52.9
Lexus 51.9
Volkswagen 49.8
Hyundai 40.9
Kia 39.7
Lamborghini 37.4
Chrysler 33.9
Bentley 33
Lincoln 31.4
Ferrari 31.3
Mazda 28.3
Acura 28.1
Porsche 24.8
Fiat 24.4
Jeep 23.4
Infiniti 22
Mitsubishi 20.8
Mini 20.6
Ram 17.2
Scion 16.8
Rolls-Royce 11.2
Jaguar 9.2
Maserati 8.5
Land Rover 3.9
Source: Consumer Reports National Research Center

 



from The Truth About Cars http://ift.tt/Jh8LjA

IFTTT

Put the internet to work for you.

via Personal Recipe 680102

No comments:

Post a Comment

Archive