I admit I've got a sick fascination with luxury cars sold by companies not (at the time, in this market) known for luxury. There's the Mitsubishi Diamante, of course, and the Mazda 929, and even the Volvo 262C Bertone (I'm still looking for a junked Daewoo Leganza, but either they don't exist or— more likely— they fade into the junkyard background so perfectly that I never notice them). The Hyundai XG, well, that's a perfect example of the "who's laughing now?" phenomenon; just a decade ago, we all chortled at the idea of a Korean luxury sedan selling in the United States. Today, German and Japanese car-industry execs wake up screaming from Hyundai-themed nightmares. So, that makes today's Junkyard Find of great historical significance (to me and maybe a dozen others).
The XG was a Hyundai Grandeur, which started life as a rebadged Mitsubishi Debonair but had become an all-Hyundai machine by the time of the XG. Not a bad-looking car at all, but American car shoppers didn't have a good reason to buy it.
Perhaps some Korean-style TV ads might have boosted sales on this side of the Pacific.
It would have been hard to replicate the macho-yet-restrained voiceovers that make Korean car ads so great, though.
from The Truth About Cars http://ift.tt/Jh8LjA
Put the internet to work for you.
No comments:
Post a Comment