Thursday, February 13, 2014

John Phillips: You Absolutely Need Winter Tires. Seriously

John Phillips: You Absolutely Need Winter Tires. Seriously

Now that I live at the end of a 1.75-mile gravel driveway cut rudely into the side of a mountain, I've gladly installed winter tires—don't even think of calling them "snow tires"—on five different SUVs in the last 13 months. Four sets were attached to C/D's long-termers, and one set of Toyo Observe GSi-5s now adorns my wife's Toyota RAV4. The Toyos look like the raised hackles on a hyena. I once got up from dinner just to go out and stare at them. But to own that rubber, I had to throw myself on the mercy of Les Schwab's salesmen in Hamilton, Montana. I donned my macho Carhartt vest and said, "I want the 3PMSF rating and big fatso tread blocks made from library paste." That's all I knew about winter tires. The request came as no surprise to the salesman, who had 30 other winter-tire customers fidgeting in the showroom, a few studying tire chains that were on sale but most staring as if poleaxed at the TV, jammed at filibuster volume on Fox News, as always. What is the purpose of inflaming your customers? READ MORE ››



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