With the debut of the European developed and British-built Honda Civic Tourer in the middle of this month, a new era of greater influence from the contintent over the automaker's R&D unit has begun.
Adrian Killham, the tourer's project leader at Honda's R&D facility in Swindon — the first non-Japanese engineer to hold the title — believes developing cars for Europe in Europe is crucial for success in the continent, from driving dynamics to luggage space, and even the type of carpeting now used throughout the automaker's global lineup.
The European influence will also come into play when the new Civic is introduced in 2017. In the meantime, Honda aims to raise the profile of the Civic Tourer by entering it into the 2014 British Touring Car Championship season, the first estate to trade paint with the likes of BMW and Kia since Volvo's turbocharged 850 R in the 1990s.
from The Truth About Cars http://ift.tt/Jh8LjA
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