Wednesday, December 18, 2013

PRI 2013: Technology and Social Media Merge at RaceCapture

racecap

What originally started for amusement as a car that would blog as it was driven has morphed into some of the most cutting edge technology at the Performance Racing Industry show. The hardware and software derived from the comical car, Race Capture, takes into account today's online generation and offers a data logging system that is Cloud based for the 21st century. It provides for real time data recovery and analysis from everything from a speed over time curve to throttle position. The innovative software appeals to the most dedicated and data driven race teams, who are able to utilize instantaneous coaching , not just from the passenger seat or pit wall, but from anywhere with an internet connection. They can also monitor crucial car health indicators such as oil temperature and pressure.

As an affordable telemetry option, RaceCapture appeals to the amateur auto enthusiast as well. Based on the idea that data is meant to be shared, the software has the ability to post to Facebook on the drivers behalf and be shared with friends and competitors at any time. Unlike many other systems, where data is tightly locked down and controlled, the team at Autosport Labs believes the next generation of the target market loves to bench race and utilize their data for more than just a source of performance evaluation.
For those who currently possess a stand alone telemetry system, don't worry! RaceCapture will be able to integrate with your current logger, providing the same Cloud-based and social media options.

The team at Autosport Labs definitely has a separate, out of the box way of thinking that will bring this company to the forefront with the newer generation of automotive enthusiasts and professional race teams. Look for them to be a big name in the very near future!



from The Truth About Cars http://www.thetruthaboutcars.com

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