| Calling out one's prediction for Mitsubishi's demise is an easy activity that requires one to put little at stake. With a stale product lineup, sagging sales and nothing on the horizon save for a B-Segment hatchback, Mitsubishi's future looks bleak. But that's not the main reason why I am pessimistic about the brand's future in America.
The Mitsubishi Galant was precisely nobody's favorite mid-size sedan, but it was better than nothing. And according to Automotive News, Mitsubishi's product plans call for bubkis in the D-Segment, which is essentially a death wish in North America, where mid-size sedans are a crucial product.
Mitsubishi's product plans appear to hinge on the new Mirage subcompact, a forthcoming Mirage sedan…and that's it. A new Montero SUV may come here, and we may see a new Lancer within the next two years. The only bright spot is the Evo, which will continue to soldier along, praised by everyone and bought by no one. from The Truth About Cars http://www.thetruthaboutcars.com | |||
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Tellingly, Mitsubishi doesn't have one because it lacks any kind of platform architecture to even build a new D-Segment car that would be competitive, an utterly damning indication of how ill-equipped the company is to be competitive on our shores. Even Suzuki had a passable mid-size car in its dying days, one that was quite good at that. For Mitsubishi to lack even a suitable architecture for a D-Segment car is a rather damning statement regarding their readiness to duke it out in an increasingly cutthroat global vehicle market.
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