Kia Niro Concept: Reaffirming the Brand’s Styling Chops [2013 Frankfurt Auto Show]

Kia's rise from Hyundai's cheap subsidiary to a design leader is one of the stunning success stories of the past half-decade. Almost solely the work of chief designer Peter Schreyer and the talent he's assembled, the brand has not only received numerous well-deserved design awards, it also has surpassed Hyundai in perceived quality—and, depending on the segment, sales. The Niro concept, which will be unveiled at the Frankfurt auto show, is further proof of the boldness prevalent at the Korean brand. READ MORE ›› from Car and Driver Blog http://blog.caranddriver.com

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