We'd like to think most auto executives drove to work this morning listening to The Cars' "Good Times Roll." June and July turned out the best seasonally adjusted auto sales since before the recession. In raw numbers, new-car sales saw the healthiest July since 2007. The fastest sellers, unsurprisingly, were also some of the strongest. Recent redesigns of the 2014 Acura MDX (July sales up 29.5%), 2014 Lexus IS (sales up 58.6%) and 2014 Subaru Forester (sales up 52.5%) joined the updated 2014 Honda Odyssey (sales up 10.9%) among July's fastest-selling cars. The 2014 Land Rover Range Rover topped the list, but the sybaritic SUV was redesigned a year ago. No matter: Each Rover stayed on dealer lots less than a week apiece, and July sales flew 111.3%. Stranger still, the Audi Q5 has gone without a substantial redesign since it arrived in early 2009, yet it was the third fastest seller on the list — and it's been among the fastest-selling cars for nine of the past 10 months. Its Q7 sibling, meanwhile, has been on the roster for four straight months despite showing up in late 2006. What gives? One possibility: Tight dealer stock drives shoppers to snap them up. As of this morning, Cars.com had 2,490 new Q5s across 293 Audi dealers nationwide. The Acura RDX has similar sales popularity and dealer count on Cars.com, yet Acura had more than 5,500 in stock. When Q5s arrive, they don't stick around. Strong demand helps, too. Sales for the 4-year-old Q5 jumped 52% in July; the 7-year-old Q7 ballooned 49%. Business textbooks should detail both SUVs under the glossary heading for "cash cow."Cars in July averaged 62 days to turn, which is close to June's 59 days as well as July 2012's 63 days. Here are July's Movers and Losers: July's Movers • 2014 Land Rover Range Rover: 6 days July's Losers • 2013 Smart ForTwo cabrio: 296 days Cars.com Picks • 2013 Chevrolet Volt: 82 days About the Lists For Movers, we only list vehicles that pass a certain threshold of sales in order to weed out limited editions, ultra-high-performance cars and others that might skew the numbers or otherwise inaccurately portray popularity. To highlight all slow sellers, losers have no such threshold. Our Picks highlight cars that take a significant time before they're sold and might be overlooked by shoppers. Dealers could be more motivated to sell these cars. Related from KickingTires http://blogs.cars.com/kickingtires/ | |||
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Friday, August 2, 2013
July's Fastest- and Slowest-Selling Cars
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