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And here the part you have been waiting for (especially those of our readers who suffer from Yellow Fever): This year's round-up of the show's product specialists. After last year's excesses at Chinese auto shows, the calls for a more family-oriented posture show disappointing results: This year, the racy part is mostly left to the choice of cars on display. At the Acura booth, a daring new ploy to cut through the clutter: Women in street clothes, on stage! The market test in action: The lady that guards the Acura ZDX in subdued, but elegant attire receives little notice. A lady in more revealing attire, demonstrating the features of the Acura SUV-X on the other hand …. … triggers an enthusiastic response. This lady demonstrates the features of the Chery QQ. Geely-owned Volvo attempted to underscore its Swedish heritage. A word of warning: The blonde models at Chinese car shows usually hail from Russia. This blonde does not resonate. The guys are more interested in the sheet metal. At Cadillac, a completely dressed product specialist. No crowd magnet. Eloped from a re-make of "Gone with the Wind," this couple sells vans. The new face of Red China. The art of persuasion: You WILL buy this car! Or maybe we try hypnosis? And now, our market segmentation study. The D-segment is gaining even more importance in China. The more attainable C-segment reaches a larger customer group. TTAC's cross-cultural adviser, Frau Schmitto-san, who by the way is credited with pinpointing the most capable product specialists, demonstrates the importance of the A-Class in a segment that should be a natural choice in most parts of Asia.                 from The Truth About Cars http://www.thetruthaboutcars.com | |||
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