Mercedes-Benz Going After MINI

Mercedes-Benz is apparently preparing for a new line of models to slot below the A-Class, to better compete with MINI. Reuters quotes the German news magazine Focus in claiming that "The offensive is due to kick off in 2015 with an SUV that is even smaller than the new GLA compact crossover, due to be unveiled at the Shanghai auto show later this month,…A three-door model to compete with BMW's Mini will follow in 2016, with prices for all cars to range between 17,000 euros ($22,300) and 20,000 euros."  It's unclear whether the cars will be branded as Mercedes-Benz products or not, but they will slot above the Smart range. With one of the highest average buyer ages in Europe, small cars like these will be the key to bringing in younger (and less affluent) buyers for Mercedes cars – rather than buyers looking for their last set of wheels. from The Truth About Cars http://www.thetruthaboutcars.com

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