Audi Beats Chinese Calendar, Ekes Out Gain

Despite Audi CEO Rupert Stadler's warnings that the effect of the Chinese New Year affects the usually glorious Audi numbers, Audi's February sales still are something to be proud of. Audi Global Sales February 2013 Feb'13 Feb'12 YoY YTD'13 YTD'12 YoY World 110,000 106,582 3.2% 221,800 202,663 9.4% Europe 54,900 54,862 0.1% 104,800 100,782 4.0% Germany 19,804 19,769 0.2% 34,415 32,836 4.8% UK 4,451 4,150 7.3% 14,329 12,715 12.7% France 5,368 5,654 -5.1% 9,379 9,663 -2.9% Italy 3,622 4,003 -9.5% 7,389 7,628 -3.1% Spain 4,082 3,952 3.3% 6,836 6,487 5.4% Russia 2,800 2,330 20.2% 4,525 3,770 20.0% USA 10,877 8,531 27.5% 20,933 17,885 17.0% Mexico 889 486 82.9% 1,742 1,060 64.3% Asia-Pac 36,900 36,464 1.2% 81,300 69,693 16.7% China 30,268 31,352 -3.5% 67,946 58,558 16.0% India 775 600 29.2% 1,512 1,267 19.3% Despite a  problematic Europe, despite a model changeover of Audi's best-selling A3, and damn the Chinese New Year, Audi still managed the best February in its history.  Sales are up 3.2 percent overall. The Chinese loss of 3.5 percent also looks benign and indicates a strong March. A miracle happened in Europe, with Audi booking a tiny gain. Audi also gains TTAC's  admiration for the best numbers presentation in the business. Everything in a neat table, current and prior year numbers, percentages, all here. Journalists don't have to go into the archives, they don't have to make deadly Excel mistakes. Danke! Remember: You aren't a global automaker if you don't publish monthly global numbers. from The Truth About Cars http://www.thetruthaboutcars.com

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