Chevrolet No Longer Runs Deep

"Chevy Runs Deep" is being dropped as the Bow Tie Brand's marketing slogan of choice, as the last vestige of the Joel Ewanick area has departed the RenCen. The new slogan "Find New Roads", is said to resonate better with consumers across the globe. Chevrolet's presence in world markets has expanded over the past decade to the point where it has become to main brand for General Motors – though it's unclear how "Find New Roads" will resonate with consumers in Uzbekistan, where Chevrolet enjoys a 94 percent market share, but finding any sort of road is a challenge. from The Truth About Cars http://www.thetruthaboutcars.com

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