Chinese Brands Continue To Profit From Japanese Woes, Germans Not So Much

Market share by country, passenger vehicles, w/o SUV The island row does not make headlines anymore in China where people focus on the once in a decade transition of power. Japanese carmakers however still feel the pain. Two countries appear to be the winners: China and Germany. Market Share Passenger Vehicles w/o SUVs Jul Aug Sept Oct Nov Japan 21.1% 20.0% 13.2% 9.0% 13.00% Germany 25.1% 25.8% 24.1% 27.0% 23.24% U.S.A. 16.0% 16.6% 17.1% 17.0% 16.97% S-Korea 9.8% 10.3% 10.7% 10.7% 10.73% France 3.7% 3.7% 4.6% 4.7% 4.30% China 24.3% 23.5% 30.3% 31.3% 31.32% Source: CAAM Sales of Japanese-branded have rebounded slightly from their October low in November, as their share of the passenger-car market (not counting SUVs) rose from 7.61% in October to 11.65% in November. Sales are far away from their former market-leading glory. Three trends become evident: Chinese brands are up solidly. German-branded cars are can easily take the place of Japanese in the Chinese customer's mind, but can just as quickly lose the gains. American, Korean, and French brands profit only slightly from the market dislocations. And here the data for passenger vehicles including SUVs: Market Share Passenger Vehicles w/ SUVs Jul Aug Sept Oct Nov Japan 19.8% 18.6% 12.2% 7.6% 11.65% Germany 20.4% 20.8% 19.3% 21.6% 18.46% U.S.A. 11.8% 12.3% 12.8% 12.5% 13.06% S-Korea 8.7% 9.1% 9.7% 9.7% 9.78% France 2.6% 2.7% 3.3% 3.3% 3.04% China 36.7% 36.4% 42.7% 45.1% 43.70% Source: CAAM All data supplied by the China Association of Automobile Manufacturers (CAAM). Data reflect deliveries from automakers to dealers, not sales from dealers to end users. from The Truth About Cars http://www.thetruthaboutcars.com

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