| Sergio Marchionne announced a drastic reorganization of Fiat. In a teleconference today, Marchionne announced the end of Lancia among a wide-ranging change of the company's brand and model strategy. According to a report in Automobilwoche.de [sub], the changes are: - Lancia will be terminated.
- Alfa Romeo and Maserati will target the premium segment.
- Fiat will focus on the Fiat 500 and the Panda. In a strategy similar to BMW's Mini, a number of derivatives will be built. Fiat turns into a small car brand.
- Jeep will broaden its product portfolio and its global reach.
For this and next year, Fiat-Chrysler expects an operative loss of $900 million. Marchionne does not expect a profit before 2015 or 2016, Automobilwoche says.
from The Truth About Cars http://www.thetruthaboutcars.com |
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