Strategie 2020: Mercedes Wants To Double Its Sales

Mercedes wants to double its passenger car sales within the next eight years. By 2010, Mercedes wants to raise its sales to more than 2.6 million units annually, from  1.3 million this year. This is what Daimler CEO wrote in a letter to all employees. Automobilwoche [sub] has a copy. Until 2015, Mercedes wants to launch 30 new models, 10 of them in segments Mercedes had ignored so far. Zetsche thinks the world market will grow by 50 percent until 2020, Mercedes wants to grow 100 percent. from The Truth About Cars http://www.thetruthaboutcars.com

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