Farley Coy About Re-Naming Lincoln

Is Ford about to re-name the Lincoln brand? A Detroit News reporter asked Jim Farley that question point blank, and his answer was evasive. The Detroit News' Karl Henkel asked Ford marketing boss Jim Farley about re-naming Lincoln. And the reply? Farley, when asked about such a move, said "stay tuned." What could they possibly re-name Lincoln as? For all the equity the Lincoln name may or may not have, it seems foolish to start from scratch without any compelling product. from The Truth About Cars http://www.thetruthaboutcars.com

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