TrueCar Predictions: Detroit Loses Market Share In Strong August

Sales Forecasts August 2012 Forecast TrueCar Forecast Kelley Units YoY Share Units YoY Share Chrysler 142,593 9.60% 11.4% 142,600 9.60% 11.2% Ford 191,456 9.50% 15.3% 191,600 9.60% 15.1% GM 227,087 3.90% 18.1% 225,950 3.40% 17.7% Honda 133,458 62.10% 10.6% 129,450 57.30% 10.2% Hyundai/Kia 117,212 17.60% 9.3% 119,662 20.00% 9.4% Nissan 97,022 6.00% 7.7% 105,000 14.70% 8.2% Toyota 182,896 41.30% 14.6% 176,950 36.70% 13.9% Volkswagen 47,069 32.80% 3.7% 53,500 50.50% 4.2% Industry 1,255,392 17.20% 100.0% 1,273,000 18.70% 100.0% When U.S. August sales numbers will be announced next week, TrueCar expects them to be up strongly. The Santa Monica forecaster predicts August new light vehicle sales to be in the neighborhood of  1,255,392 units, up 17.2 percent from August 2011. TrueCar's forecast would translate into a Seasonally Adjusted Annualized Rate ("SAAR") of 14.2 million new car sales, up from 12.1 million in August 2011. Echoing the sentiments of Kelley Blue Book, which rendered its August forecast a week ago, TrueCar thinks that the month will be less glorious for the domestics.  Said Jesse Toprak, Vice President of Market Intelligence for TrueCar.com: "Domestics continue to lose market share as the strength of the Japanese recovery continues. Volkswagen is quietly becoming a serious player whose growth can't be ignored." TrueCar's forecasts are pretty much in-line with those of Kelley.   from The Truth About Cars http://www.thetruthaboutcars.com

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