Mazda, Alfa Romeo Roadster Could Be The Start Of A Beautiful Friendship

While discussing the future of a Mazda/Fiat collaboration last week, one industry insider trusted by TTAC had this to say "It's a bit like a first dance during the sixth grade…the Roadster, I mean. They're leaving room for Jesus, but still able to cop a feel if they're lucky." Now we've got more info on the Alfa/Mazda collaboration, and the possibility of more co-operation between Fiat and Japan's last auto maker. Speaking to the media, Mazda CEO Takashi Yamanouchi said that while the two roadsters would share weight-saving technology, powertrains and price points would differ. The new MX-5 would use a Skyactiv motor, while the Alfa would be an upscale product. Yamanouchi also had this to say regarding future partnerships between the two brands "We want to achieve success with the MX-5 and Spyder project first," he continued. "We can learn more about each other and see what opportunities exist. It's pretty plain to see that this is all but a confirmation of future products being develop side by side. The synergies are there; Fiat has the economies of scale to help Mazda make it worthwhile. Mazda is independent, a distinct disadvantage in this era (even with Sumitomo in the background), but has the engineering expertise and an Asian market foothold. from The Truth About Cars http://www.thetruthaboutcars.com

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