BMW: Crisis, What Crisis, Anyone Seen A Crisis?

It is possible to make cars in Europe and to nevertheless survive quite nicely. The secret: Sell a lot of them elsewhere than in Europe. Case in point: BMW. Despite a disappointing month in its home market Germany, BMW had a best-ever global July, following record sales in the first half of the year. BMW 7 month results 2012 Jul'12 Jul'11 YoY Y2D 12 Y2D 11 YoY Asia 36,128 29,950 20.8% 274,058 219,204 25.0% China 23,092 18,858 22.5% 182,048 140,472 29.6% Europe 60,855 62,350 -2.4% 497,932 499,749 -0.4% North America 33,076 31,975 3.4% 227,696 210,876 8.0% U.S.A. 27,152 26,120 4.0% 185,715 169,641 9.5% Group total 135,537 129,102 5.0% 1,036,088 962,493 7.6% With strong sales in the U.S. and very strong sales in China, BMW lifted the July number to 135,537 BMW, MINI and Rolls-Royce brand vehicles, up 5% compared to the previous year. January to July, deliveries climbed 7.6% to 1,036,088 vehicles. EU woes notwithstanding, BMW sales chief Ian Robertson is "confident that we will continue to make solid gains throughout the second half of the year."   from The Truth About Cars http://www.thetruthaboutcars.com

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