| Click here to view the embedded video. Subaru has struggled with advertising decision over the years, but one of their better efforts was a television ad where some self-satisfied beta-male cyclist — you know, the kind of guy who wears his padded shorts to lunch and thinks Cervelos are made in Italy — refuses to wash his Outback until "nature takes care of it" by raining on the car. Of course, anybody who cares about their car's paint knows that a "rainwash" usually just moves the dirt around and helps what remains settle into a hardened, scratchy mess. No longer, perhaps.
According to Technische Universiteit Eindhoven's newsletter, the Dutch university has made a breakthrough in "self-washing cars".
This is apparently a further development of Nissan's self-healing paint. Imagine a world in which everybody's Subaru is perpetually clean! How will the faculty of your local university show its collective disdain for automotive ownership then? from The Truth About Cars http://www.thetruthaboutcars.com | |||
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