Mahindra Pickup Failure Shows Difficulty of Launching New Brands in the U.S.

Earlier this week, Indian automaker Mahindra & Mahindra finally, officially, threw in the towel on bringing a pickup truck to the U.S. No one who had followed the storm in a teacup had any reaction that didn't start with "Duh." Launching a new brand in the U.S.—with a new product—is incredibly difficult. Even Fiat, one of the largest automakers in the world and at the time a major shareholder in Chrysler, faced serious hurdles in getting the 500 on the road. Here's what happened with Mahindra, and why these issues affect any new entrant to the American market. Read full story » from Car and Driver Blog http://blog.caranddriver.com

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