Thursday, May 10, 2012

Audi Hits The Pedal

Audi is on a roll. In April, the four ringed brand outsold BMW on a global basis. Today, Audi CEO Rupert Stadler promised at the annual shareholders meeting back home in bucolic Ingolstadt that Audi may reach its goal of selling 1.5 million cars per year earlier than planned. The reason: Unabated demand in China, the U.S. and Russia.

In the first four months of the year, Audi's global deliveries rose 11.7 percent to 471,300 units. Audi sold 1.3 million autos in 2011. It had targeted 2015 as the year to sell more than 1.5 million. ("1.5 in 15" – get it?)

"The way things look at the moment, we may be able to reach this target earlier," Stadler told his shareholders today, while Reuters was talking notes.

With double-digit growth in China and America, 1.5 in 15 would sound downright timid, nein?

 



from The Truth About Cars http://www.thetruthaboutcars.com




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