Lincoln Will Take You On A Date, Hopes To Get To Second Base

Ford wants to rekindle old flames and hopefully find new beaus and babes for its geriatric Lincoln brand. One item to make hearts beat quicker will be a retractable 15-square-foot moon roof, a must have for lover's lane. If that's not enough to entice buyers to a little make out (of a check,) Lincoln will invite them on a real date. The moon roof will be the main attraction of the 2013 Lincoln MKZ sedan, which will start to swoon buyers at the New York Auto Show. According to Reuters, Ford is considering initiatives like "the Lincoln date night." Said Ford's head of global marketing, Jim Farley: "To reward you for sampling the brand, we'd like to take you out to dinner, on Lincoln. It's a great way to eliminate that friction that so many conquest customers will have." Hmmm. When I was young, we were after a little friction on date nights. But then, with the average Lincoln buyer being 65, less friction probably is a good idea. from The Truth About Cars http://www.thetruthaboutcars.com

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