Tuesday, April 17, 2012

Lincoln MKZ Grille May Not Spread Its Wings

That split-grille that graces the front of the 2013 Lincoln MKZ? Don't look for it on every single Lincoln product going forward.

The "waterfall" grille found on the MKZ, MKT and MKS won't be part of the brand's identity. Instead, Mays says

"You have the outside perimeter of the headlamp and grille. That's what makes a Lincoln. I don't want to confine the design team to just one grille texture."

I'm not sure if your average bystander will be able to spot a Lincoln at 50 paces due to those obscure design traits, but as Mays said, it takes several years to build the brand up. Lincoln may want to move quickly.



from The Truth About Cars http://www.thetruthaboutcars.com




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