Saturday, March 10, 2012

Volkswagen Group Sales Brave European Malaise

While Opel, Fiat, and PSA blame the European malaise for their lack of luck, Mercedes, BMW, and now Volkswagen can't get the grins off their faces. Volkswagen reports global group sales of 642,300 for February; this is up 5.1 percent from the 557,900 sold in February 2011. Global vehicle deliveries by the Volkswagen Group in January and February 2012 rose by 7.7 percent to 1.29 million units. According to Volkswagen, the world automotive market was up by roughly 6 percent in the first two months. This indicates that Volkswagen won worldwide market share.

The following tables show why Volkswagen has reason to be happy. In the first two months of the year, Volkswagen slightly increased sales in Europe, propelled by 34.2 percent growth in Central and Eastern Europe. Volkswagen is very strong in Asia, in China alone, sales are up 13.4 percent, while the overall market dropped 4.37 percent in China. A good showing in NA adds to the growth. In all these markets Opel, Fiat, and PSA are either not present or too weak to make a difference.

Volkswagen Group Sales January-February 2012 By Region

Jan/Feb 12 Jan/Feb 11 YoY
Europe 532,700 526,000 1.3%
Asia/Pacific 397,400 350,600 13.3%
North America 110,100 87,600 25.7%
South America 146,200 145,400 0.6%

The by brand table again shows that Volkswagen has placed its chips right. ŠKODA, traditionally strong in Central and Eastern Europe, helps shore up group sales in the region. Seat, Volkswagen's brand with the most southern exposure, drops 12.2 percent without ruining the overall picture.

Volkswagen Group Sales January-February 2012 By Brand

Jan/Feb 12 Jan/Feb 11 YoY
Volkswagen passenger cars 818,800 758,100 8.0%
Audi 202,700 186,800 8.5%
ŠKODA 147,500 132,100 11.7%
SEAT 44,800 51,000 -12.2%
Volkswagen Commercial 79,700 73,200 8.9%
Total 1,293,500 1,201,200 7.7%


from The Truth About Cars http://www.thetruthaboutcars.com




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