Friday, March 16, 2012

Fiat May Stick To Small Cars

Sergio Marchionne told Auto Express that Fiat may stick to small cars in the future, with vehicles like the 500L and the much-lauded Panda acting as Fiat's "bigger" offerings. The reason behind the move appears to be greater consolidation with Chrysler and Fiat's larger cars meeting a cool reception in the market.

"It could well be that Fiat never does a D-segment car again," he admitted. "The [recently axed] Croma was a great car that could not get traction in the market.
I need to be careful not to push Fiat into territory it can't manage. I have Alfa, Chrysler and Jeep that can all play there. We need to be faithful to Fiat's DNA and its potential."
Marchionne went on to cite the sales failure of the latest Fiat Croma as further evidence that the Fiat brand must stick to its knitting. With Marchionne somehow forget to mention that Lancia, with their re-badged Chrysler products, should also be a prime contender to sell D-Segment products

 



from The Truth About Cars http://www.thetruthaboutcars.com




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